Prof James Woodcock leads the Public Health Modelling group at the MRC Epidemiology Unit, University of Cambridge. He develops models to help understand the health impacts of changes to how we travel and how such changes might occur.
He has led on the development of policy relevant transport health impact models (ITHIM) and spatially detailed behaviour change potential models (PCT).
James is a European Research Council Consolidator Grant holder and his research focuses on modelling health and sustainability. He has a particular interest in how we can improve health in the transition to a zero carbon transport system. His work investigates health impacts of changes to transport systems, developing detailed and realistic exposure scenarios, and modelling how changes could be brought about.